We wish to announce the publication of our book in 2009

Strategic Alliances & Marketing Partnerships - Gaining Competitive Advantage Through Collaboration and Partnering

"This book provides vital and practical understanding" Anne Mulcahy, President & CEO Xerox Corporation

"Original and thought-provoking" Professor Martin Christopher Cranfield School of Management

"These boys are on to something here" Air Vice-Marshal Matt Wiles CBE, Director General Joint Supply Chain, UK Ministry of Defence

May 09 Review Institute of Engineering and Technology Journal

Did you realise that business partnerships can be categorised into 8 types – the G+H Partnering Types?  Know your type and you know what to do to improve the performance of your key business relationships. Rather like Myers Briggs did for personality profiling, Gibbs & Humphries do the same for alliances. In this book we take you step by step through the maze of performance characteristics that make up your relationship profile. This allows you to take timely and effective management actions.

We tell a compelling ‘story’ of business to business relationships; the history of its ups and downs, the rationale and considerable benefits of partnering and, the thorny problem of performance measurement and management.  This culminates in the fascinating revelation of the G+H Partnering Types.

The book is fully illustrated with case studies from major international public and private sector organization. Moreover, the series of questions and exercises posed at the end of each chapter lead the participating reader to new and useful insights into the management of his own business-to-business relationships.

Click here to download a flyer (pdf 230kb)

We have negotiated with the publisher, Kogan Page, a special, 30% price reduction for SCCI colleagues.  Click this link to order direct from the publisher: http://www.koganpage.com/GibbsHumphries

Dr Andrew Humphries (CEO, SCCI Ltd)

Dr Richard Gibbs (Partnerships Director, Xerox)

http://www.gibbshumphries.org/home